CREATIVE DIRECTION - ADVERTISING
In my role as Creative Director at The Points Guy (2017 - present ), I was responsible for all the advertising creative – from Times Square billboards, TSA bins in airports across the U.S., display and native digital ads, and print ads.
This ad was on the 42nd Street Digital Cube in New York’s Time Square over the holiday period and New Years Eve December 2018.
I designed these ads for the TSA bins in multiple airports across the U.S. for brand awareness campaigns. Also included Snapchat geo-targeting filters and dedicated site landing page.
Designed and art directed shoots for site-wide ad takeovers for credit card companies such as Chase and American Express