Homegrown
Year: 2023-
Role: Creative Director
In my capacity consulting as Creative Director at Homegrown, a climate tech startup, my role revolves around shaping and executing the visual brand identity across all touchpoints. From product and technology to marketing and sales collateral, I'm ensuring a cohesive brand presence. Working within a startup environment, my responsibilities are varied. I navigate between UX and product design, overall brand stategy, data visualizations, and developing business development materials. In this agile setting, adaptability and a multi-faceted skill set are essential to meet the evolving priorities of an early stage startup.
Braze
Year: 2023-2024
Role: Associate Creative Director (Contract)
Year: 2023-2024
Role: Associate Creative Director (Contract)
In my contracted position at Braze, I worked on the company's brand redesign, particularly focusing on photography. Additionally, I led the creative in a tentpole project to kickstart the new rebrand – the 2024 edition of the Global Customer Engagement Review. This extensive report, derived from a survey of 1,900 VP+ marketing executives, explored emerging customer engagement trends and provided strategic solutions. My contributions included designing a dynamic 48-page animated report, developing a video sizzle reel, and managing the creation of social and product graphics.
Ethic
Year: 2021-2023
Role: Creative & Product Strategy Consultant
Year: 2021-2023
Role: Creative & Product Strategy Consultant
During my time at Ethic, I spearheaded a new sustainable behavior initiative known as "Sustainability for Everyone." In this pivotal role, I took charge of crafting the UX and product development roadmap, as well as devising an effective content and creative strategy. My responsibilities included overseeing a team of freelance creatives, conducting extensive user research, and shaping the visual direction of the project, encompassing positioning, product design, and the visual brand identity. Notably, this endeavor evolved into an independent company, Homegrown.
Client: J.P. Morgan Chase
Year: 2023-2024
Role: Producer
Working with Brunswick Group, a global strategic communications firm, I produced a series of internal corporate videos for J.P. Morgan Chase. This included a piece highlighting the 2024 partnership between the Asian American Hotel Owners Association and Chase, as well as a series of videos for the LATAM business segment.
Upgraded Points
Year: 2022-2023
Role: Creative Consultant and Photographer
Working with a travel and credit card news brand operating on a tight budget, I was tasked with creating an extensive library of credit card images to support their ongoing editorial content. This involved photographing, styling and producing a set of 150+ credit card and travel images, as well as providing art direction for a series of 3D card scenes.
