I’m currently the Creative Director at Palmetto, where I lead creative and social—shaping how the brand shows up across marketing, product, and content.

I led the creative direction for Palmetto’s company-wide rebrand, helping redefine our identity to make clean energy feel more accessible, human, and future-forward.

Working alongside our product team and an external agency, I was responsible for executing:

• The development and implementation of a scalable brand system, including photography, illustration, and content guidelines

• A full website redesign, shaping a consumer-first experience through UX writing, visual storytelling, and art direction

• A wide range of internal and external creative assets, including rebranded marketing materials, internal documents, sales collateral, signage, branded templates, and executive decks

• The creative direction and content strategy for social, launching a system that blended education, lifestyle, and product storytelling

I also lead all social efforts—owning strategy, design, and copy—and write and direct our email marketing campaigns. I oversee creative for brand-led product initiatives to ensure consistency across the full customer journey. Since the rebrand, we’ve grown Palmetto's LinkedIn following by over 40% and significantly increased engagement across Instagram and YouTube.